Privacy Policy

PRIVACY POLICY

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Ruggerod.

A. COMPANY INFORMATION

Store Name: Ruggerod
Business Registration: Registered in California, USA
Business Type: Direct-to-Consumer (DTC) Online Retailer
Specialization: Home textiles including rugs, bath mats, and throw blankets

B. PERSONAL INFORMATION WE COLLECT

1. Device Information

When you visit our Site, we automatically collect information about your device, such as your web browser, IP address, time zone, and cookies. We also track the pages or products you view, referring websites, and how you interact with our Site. This is called Device Information.

We use the following technologies to collect Device Information:

Cookies: Data files placed on your device to store preferences or identifiers. Learn more at allaboutcookies.org.
Log Files: Track IP address, browser type, ISP, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Record information about how you browse the Site.

2. Order Information

When you make a purchase, we collect Order Information, including:

Name
Billing and shipping addresses
Payment information (processed securely via PayPal)
Email address
Phone number

3. Shopping and Personalization Data

To enhance your shopping experience, we may collect:

Product Preferences: Rugs, bath mats, throw blankets, patterns, or colors you like
Wishlist & Favorites: Items you save for later
Browsing History: Pages, products, and categories you explore

4. Additional Information We May Collect

Account creation information
Customer service communications and feedback
Survey responses or contest entries
Social media profiles if linked
Seasonal or shopping behavior

All of the above collectively is referred to as Personal Information in this policy.

C. HOW WE USE YOUR PERSONAL INFORMATION

1. Order Information Usage

We use Order Information to:

Process and ship orders
Communicate with you about your order
Screen for fraud and risk
Process returns, refunds, and cancellations
Maintain customer accounts and order history

2. Device Information Usage

We use Device Information to:

Detect potential fraud
Improve Site functionality and user experience
Generate analytics about browsing patterns
Personalize your experience

3. Shopping and Personalization Usage

Product Recommendations: Suggest rugs, mats, and throws you might like
Marketing: Send promotions or newsletters relevant to your interests
Abandoned Cart Recovery: Remind you of items left in your cart

4. Marketing and Communication

We may use your information to:

Notify you about new arrivals or promotions
Provide personalized product suggestions
Invite you to participate in surveys, contests, or loyalty programs

D. AUTOMATED DECISION MAKING AND PROFILING

We may use automated systems for:

Fraud detection
Product recommendations based on browsing and purchase history
Dynamic pricing and inventory allocation
Email personalization

You have the right to request human review of automated decisions that significantly affect you.

E. SHARING YOUR PERSONAL INFORMATION

1. Service Providers

We share your information with third-party service providers to help us operate and improve our Site, including:

Payment Processors: PayPal to process payments and prevent fraud
Analytics Providers: Google Analytics, Hotjar to monitor site performance
Shipping Companies: UPS, FedEx to fulfill and deliver orders
Review Platforms: Judge.me customer reviews

2. Data Processing Purposes

Information is shared only for:

Order fulfillment and shipping
Payment processing and fraud prevention
Customer service and support
Marketing and advertising (with your consent)
Website functionality and optimization
Legal compliance and security

3. Legal Requirements

We may also share information to comply with applicable laws, subpoenas, or legal requests.

F. GEOGRAPHIC SCOPE

If accessing our Site outside the U.S., your information may be transferred to, stored, and processed in the U.S. We implement safeguards for international transfers.

G. COOKIES AND TRACKING TECHNOLOGIES

Types of Cookies We Use

Essential Cookies: Session management, cart retention, security, CSRF protection (retention: session or 24 hours)
Analytics Cookies: Google Analytics, Shopify Stats for site usage
Marketing Cookies (with consent): Social media tracking, email campaign tracking (retention: up to 13 months)
Functionality Cookies: Wishlist, recently viewed products, theme preferences (retention: up to 12 months)

Managing Cookies

You can manage cookies through browser settings, account settings, or analytics opt-outs. Disabling essential cookies may affect your ability to make purchases.

H. YOUR RIGHTS AND CHOICES

Access & Correction: Request personal data access or correction
Deletion & Restriction: Request deletion or restrict processing
Marketing Communications: Unsubscribe or opt-out
Cookie Control: Manage via browser or account settings
California Residents (CCPA/CPRA): Rights to know, delete, or opt-out of sale (we do not sell personal info)

To exercise your rights: Contact us at support@ruggerod.com. We may request identity verification and aim to respond within 30 days.

I. DATA SECURITY

We implement measures including:

SSL/TLS encryption
Secure storage with encryption
Limited employee access
Regular monitoring and security assessments

No system is 100% secure, but we follow industry best practices.

J. DATA RETENTION

Order Information: 7 years
Account Information: Until deletion or 3 years inactivity
Marketing Data: Until you unsubscribe
Device Information: Up to 26 months
Customer Service Records: 3 years

K. CHILDREN’S PRIVACY

Our Site is not intended for anyone under 16. We do not knowingly collect data from children. If discovered, we will remove it.

L. INTERNATIONAL DATA TRANSFERS

By using the Site outside the U.S., you consent to transfer, storage, and processing of your data in the U.S.

M. LEGAL COMPLIANCE

We are committed to complying with applicable privacy and data protection laws in the United States. This includes:

California Consumer Privacy Act (CCPA)
California Privacy Rights Act (CPRA)
Other relevant state and federal privacy laws

We may also collect, process, or share personal information as necessary to comply with legal obligations, respond to lawful requests from authorities, protect our rights, or enforce our terms of service.

Our compliance efforts include regular monitoring of regulatory updates, employee training, and implementation of data protection policies to ensure we handle personal information responsibly.

N. DO NOT TRACK

We do not change practices in response to “Do Not Track” signals. Cookie and tracking preferences are controlled as described above.

O. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy for legal, operational, or business reasons. Updates are posted with a “Last Updated” date, and significant changes may be notified via email.